Leen
Strategy Consultant · Remote · Worldwide
I help teams find the shortest defensible path from ambition to shipped.
Case studies
- Fintech GTM Reset — Repositioned a payments product from “cheaper” to “safer”. Activation tripled in two quarters; sales cycle shortened by 40%.
- Marketplace Pricing Study — Six-week pricing overhaul for a two-sided marketplace. Take rate up 3.1 points with zero measurable churn.
- Zero-to-One Launch Playbook — Launch strategy and sequencing for a dev-tools startup — beta to paying customers in 90 days.
- Retention Deep Dive — Cohort forensics for a consumer app: found the single onboarding step causing 60% of early churn.
- Independent Consultant, Own practice (2020 — Present)
- Principal, Northgate Advisory (2016 — 2020)
- Product Manager, Brightlab (2013 — 2016)
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