Abu Jayed Ruhan

Designer · Kushtia,Khulna, Bangladesh

I help teams find the shortest defensible path from ambition to shipped.

Case studies

• Fintech GTM Reset — Repositioned a payments product from “cheaper” to “safer”. Activation tripled in two quarters; sales cycle shortened by 40%.
• Marketplace Pricing Study — Six-week pricing overhaul for a two-sided marketplace. Take rate up 3.1 points with zero measurable churn.
• Zero-to-One Launch Playbook — Launch strategy and sequencing for a dev-tools startup — beta to paying customers in 90 days.
• Retention Deep Dive — Cohort forensics for a consumer app: found the single onboarding step causing 60% of early churn.

• Independent Consultant, Own practice (2020 — Present)
• Principal, Northgate Advisory (2016 — 2020)
• Product Manager, Brightlab (2013 — 2016)

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